Advertising your website on Google is a powerful way to reach potential customers and grow your online presence. With tools like Google Ads, businesses can showcase their products and services effectively, targeting specific audiences based on various criteria. In this guide, we'll break down the process of advertising your website on Google, from setting up your account to creating effective ads.
Understanding Google Ads
Google Ads is an online advertising platform that allows businesses to display ads on Google's search results pages and across its extensive network of partner sites. Advertisers bid on keywords related to their offerings, and when users search for those keywords, the ads may appear. This model is known as pay-per-click (PPC), meaning you only pay when someone clicks your ad.
