Remarketing campaigns are an essential strategy in digital marketing that allows businesses to reconnect with potential customers who have previously interacted with their website or brand. In this guide, we'll delve into the numerous benefits of remarketing, how it enhances customer engagement, and the best practices to implement these campaigns effectively. Whether you're a small business owner or a marketing professional, understanding remarketing can significantly boost your marketing efforts.

What is Remarketing?

Remarketing is a targeted advertising strategy that displays ads to users who have previously visited your website or used your mobile app. This approach keeps your brand in front of potential customers, reminding them of what they showed interest in and encouraging them to return and complete a desired action, like making a purchase.