Becoming a Google Ads Partner can significantly enhance your digital marketing agency's credibility and open doors to new opportunities. This guide will walk you through the steps to achieve Google Partner status, ensuring you leverage the full potential of Google Ads for your clients. We'll cover the requirements, benefits, and best practices to get you started today!

What is a Google Ads Partner?

A Google Ads Partner is an agency certified by Google for successfully managing client Google Ads accounts. Agencies gain access to exclusive benefits, additional training, and resources that help them optimize their campaigns effectively.

Why Become a Google Ads Partner?

• Credibility: Being a certified partner builds trust with clients, indicating your expertise in Google Ads.
• Access to Resources: Partners receive exclusive insights, updates, and tools from Google to improve campaigns.
• Networking Opportunities: Connect with other professionals and increase your agency’s visibility in the industry.

Steps to Become a Google Ads Partner

1. Meet the Requirements

To become a Google Ads Partner, you must fulfill certain criteria:

• Certification: At least one staff member must pass the Google Ads certification exams, focusing on different areas like Search, Display, and Video Ads.
• Account Spend: Your agency must have managed at least R42,000 in Google Ads over the last 90 days.
• Performance Standards: Maintain a certain level of performance across the campaigns you manage, demonstrating expertise and growth.

2. Get Certified

Google offers free online courses through the Google Skillshop platform. Here are some key certifications to pursue:

• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video Certification

3. Register Your Agency

Once you meet the requirements and your staff is certified, register your agency with the Google Partners program through the Google Partners website. You’ll need to connect your Google Ads Manager account to your business profile.

4. Maintain Your Partnership

To keep your Google Partner status, you'll need to continuously meet the performance, certification, and spend requirements. Regularly update your skills and adapt to new features in Google Ads to ensure ongoing success.

Conclusion

Becoming a Google Ads Partner can elevate your agency's reputation and effectiveness in managing PPC campaigns. Follow the outlined steps to gain the certification and access the resources that come with partnership. At Prebo Digital, we can help you enhance your Google Ads strategies and achieve impressive results for your clients.