Google Analytics (GA) provides a wealth of data that can help businesses make informed decisions. However, understanding GA metrics is essential for effectively analyzing your website's performance. This guide will explore the most important GA metrics, how to interpret them, and how they can influence your digital marketing strategies. Whether you're a business owner, marketer, or analyst, mastering GA metrics is crucial for optimizing your online presence.
What Are GA Metrics?
GA metrics are quantitative measurements that provide insights into user behavior on your website. They are essential for understanding how visitors interact with your content, enabling you to make data-driven decisions. Key metrics include:
