Google My Business (GMB) is a free tool that enables businesses to manage their online presence across Google, including Search and Maps. For companies in Durban, effective GMB optimisation can be a game changer, helping to attract local customers and boost visibility. In this post, we’ll explore actionable strategies to optimise your Google My Business profile, ensuring you stand out in the competitive Durban market.

Why Google My Business Optimisation Matters

Optimising your GMB listing is vital for local SEO. A well-maintained profile helps your business appear in local searches, improving your chances of being found by potential customers. With over 80% of consumers using online searches to find local businesses, your GMB listing is a critical element of your digital marketing strategy.

1. Accurate Business Information

Ensure your business name, address, and phone number (NAP) are accurate and consistent across all platforms. This consistency enhances trust and improves local SEO rankings. Additionally, include your business hours, and update them during holidays or special events.

2. Choose the Right Categories

Select the most relevant categories that describe your business. This helps Google understand what your business is about and improves your visibility. While you should strive to choose the most specific categories possible, don’t hesitate to use broader categories if they fit your business.

3. High-Quality Images

Visuals play a significant role in attracting customers. Upload high-quality images of your products, services, and the interior/exterior of your business. According to statistics, businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.

4. Regularly Update Your Profile

Maintain an active profile by posting updates, promotions, or events. Google values active businesses and will reward your efforts with better visibility. Use the ‘Posts’ feature to communicate directly with potential customers and keep them informed about what’s happening at your business.

5. Collect and Respond to Reviews

Encourage satisfied customers to leave positive reviews on your GMB profile. Reviews significantly impact consumers' decisions and can build or damage your business's reputation. Make sure to respond to all reviews, both positive and negative, to show that you value customer feedback.

6. Utilise Q&A Feature

The Questions and Answers (Q&A) feature allows customers to ask questions about your business directly. Be proactive in answering common questions to enhance customer satisfaction and reduce inquiries you may receive through other channels.

Conclusion

Google My Business optimisation is essential for businesses in Durban aiming to increase their online visibility and attract local customers. By ensuring accurate business information, selecting the right categories, uploading high-quality images, and maintaining an active profile, you can enhance your GMB presence and stand out from the competition. At Prebo Digital, we offer expert GMB optimisation services to help your business thrive in the digital landscape. Contact us today to learn more!